“Simulacra”, a photography exhibition by Alva Christo Y. W. that explores about the loss of distinctions between reality and simulation. The main photography theme is a mix of conceptual, portrait, and contemporary-editorial. According to Jean Baudrillard, Simulacra defined as simulation is more important the actual reality. This means there are cultural, value, and ideology changes in the postmodern society. The aim of this exhibition is about bringing the viewers to a different world that clearly shows simulation – a real world with surrealistic activities. Aside of eye-pleasing photos exhibited, the show also become a critic and reminder to us about consumerism that actually already assimilated in our body. The exhibition presented both between analogue and digital photography products.